Business scandals such as Enron or environmental disasters, such as the oil platform in the Gulf of Mexico, the discussion on social responsibility gaining in popularity. At the present time, corporate social responsibility (CSR) is increasingly discussed in society. CSR is not a new invention but, but the roots go back to the first half of the last century. Companies currently much invest in CSR activities, but these ever be perceived? Is it important that CSR activities are used at all for customers? The ever progressing climate change poses a central challenge of our time. The problem of climate change is reflected in the behaviour of consumers. A few years ago were ecology-conscious people as a minority who played only a secondary target group businesses. At the present time a trend toward ecological products is a growing group of ecology-conscious consumers but recognizable and thus”, so Christian Mitterhauser von Kepler Solutions.
That’s why companies deal increasingly with CSR. Most businesses rely only on guesses, which issues for your stakeholders are important. However, it is decisive whether and how much ever is perceived. Today facts and not guesses include”, so Christian Mitterhauser von Kepler solutions. It is very important to know what communication measures achieve the greatest effect. In particular through the Internet, the proliferation of news has become easier and faster. Interest groups and people can be informed therefore quicker and more complete, but also boycotts and scandals can be brought so much faster in circulation. Kepler solutions therefore the migraine model developed, whereby companies can make decisions based on facts and direct feedback. This saves enormous amounts of time and money.