Allen Software

Digital Content shows the targeted and personal sales approach is one of the main advantages of a fair participation Advisor eight tips for the combination of online and offline actions at the booth. This aspect is supported by the digitization of communication but increasingly through interactive content. A connection between the online and offline communication is becoming increasingly important for the trade fair participation as a result. Online content are becoming increasingly important for a successful trade fair participation as an offline event. What steps there are to follow, shows the Advisor of

Already with the statistics about the fair-DNA has made it clear how important is mobile marketing for measurement. Through the increasing and growing range of mobile devices such as Smartphones or Tablet-PC BBs, the use of digital items is a way to effectively and successfully make the trade fair appearance and put the customer experience with simple interfaces at the heart. During the trade fair organizers already with digital Site plans or E-tickets made the connection, many exhibitors are still skeptical. Concerns, to insert a digital booth concept, because often there is fear of expensive interfaces such as terminal systems are often too big. But even small compounds such as Tablet PCs, or QR codes enough to build a bridge.

In the setting of a common objective is the main task. The red thread shown with uniform content, prepared for the respective medium. Only with a combination of all the measures, the connection can work online and offline. The core message must be sent for each contact. The opportunities to find suitable interfaces for interactive content, are numerous. They range from QR-codes in applications up to monitors and terminal systems. It must be inserted but not always a complex Terminal system for the fair, but also a compact Tablet PC can suffice. By means of steles, this mobile device to a central point can be at the booth and already with small funds convey lots of information. Interactive product presentations and price lists can be obtained and Newslettereintragungen as well as catalog orders can trigger. Also monitors can easily be retrofitted by brackets. Many fair systems provide ways to retrofit these brackets and insert so that, depending on the need. But even the use of Web-to-print applications such as the QR code to augmented reality applications is possible. Since over 50% of sold phones of smartphones, this information can be obtained by a majority of the visitors. In eight steps, the Advisor shows what steps need to be considered. You get the Advisor as usual in the Download Center.

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