Allen Software

Green Intelligibility

Sobering result: the election programs are still incomprehensible than in the last parliamentary election four years ago. Ulm, 12 September 2013 – which has GmbH Ulm H & H communication lab together with the University of Hohenheim the intelligibility of the party programmes studied for the Bundestag election in September. Sobering result: the election programs are still incomprehensible than in the last parliamentary election four years ago. The intelligibility of the election programs of CDU/CSU, SPD, FDP, Greens and left party Pirate Party is further decreased in comparison to 2009: the electoral programs only 7.7 points scored 2009 the average value was 9.0 points. Intelligibility with the Hohenheimer Verstandlichkeits index (HIX) will be evaluated. The point scale ranging from 0 (completely unintelligible) 20 (very understandable). Among other things the use of long sentences, technical terms, foreign words and compound words included in this classification. Comparison: theses on average achieve a value of 4.7. The policy posts in the Bild-Zeitung is 16.8. For these said measurements, the communication lab has developed the software TextLab, validates the text button on the basis of scientific criteria on whose intelligibility. The parties miss an opportunity for more citizens and transparency with this result,”so Dr. Anikar Haseloff, Managing Director of the communication lab. We also believe that the result also has impact on credibility: because how are the citizens of the parties believe that if they don’t even understand their election programmes? “But we have found some very striking examples: at a party, it was a tapeworm records with 71 words, at another it was a word monsters like terrorism combat law ‘.” Green, SPD, FDP and the pirates have all deteriorated in the intelligibility. While the Greens had 2009 still the easiest choice program, they had to settle now place 2. Overall the worst section the program of the pirates with 5.8 points. “Reason for very many English words and insider terms, for example, comprehensive test ban treaty or privacy-by-design”. CDU/CSU and the left party could increase the comprehensibility of their electoral programs against the trend. The program of the Union section best this year with a value of 9.9 points. The comparison with the abstracts of the choice programs shows that the parties can communicate also understandable. They achieved all a better average for the respective long versions. “” Barriers to the intelligibility are also the large number of foreign – and ones that use all parties without explanation in their texts: Subsitutionstherapie “at the party or sharing community” in the Union are just two examples. This use of jargon excludes in particular readers without political expertise and academic education of political participation. Also, the frequent use of compounds to example Federal municipal transport financing law has similar effects”with the Greens. “Also Nominalisierungen so the use of nouns rather than verbs negative affects on the intelligibility: for example environmental impact assessment” at the party. From all parties, the said researchers found too long sentences with more than 50 words that were difficult to understand a text. To find out what the parties most concerned, we also conducted an analysis of the term”, explains Oliver Haug of the communication lab. It is noticed that the term man ‘ stands of all parties in the Center. The opposition parties use strikingly often the terms must ‘and should’. Also turned out this kind of self employment particularly in the FDP noticed. is that the Pirate Party and the left party revolve very to themselves and very often even call themselves four years ago”that subject intelligibility seems to have yet no real relevance to the political parties they make sure that the gap between politicians and citizens will be greater and increasing the number of non-voters”, Dr. Anikar Haseloff added. While the parties as well as government agencies, offices or companies with simple means to provide greater clarity and transparency. TextLab, for example, is a tool that displays violations of the intelligibility with one click and proposals is how texts better and easier to understand can be formulated.”

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