New free E-book niche Primus in nischenprimus.de offers Konrad Stromeyer Strategy marketing consulting to a completely free E-book download. This E-book to help the niche positioning to help entrepreneurs and owners of small and medium-sized enterprises and to provide an insight into this valuable instrument of strategic marketing. As large corporations moving also smaller companies that make up over 90% of all companies operating in Germany in an increasingly difficult market environment dominated by distinctive cut-throat competition. So alone 2009 over 30 000 small and medium-sized companies in Germany reported on insolvency and 4 out of five startup companies are no longer working after three years on the market. Art not for these companies is to belong, to differentiate itself from other companies and clear position, as well as the limited budget optimally. And exactly this, small and medium-sized companies have an advantage over large companies! You can also in smaller niche survive due to uberschaubarerer costs and smaller-sized targets. The niche positioning provides the key to the success of this!” In this E-book, you’ll get a deeper insight into the market of companies in the globalized 21.Jahrhundert first, to learn important circumstances.
A detailed insight into the everyday life of small and medium-sized companies is given in Chapter 2. I’m sure that you can see parallels to your operation and related issues in some points. Alone, the term of operation blindness”plays a crucial role here. To assign the analysis after the two first chapters, who is entered in Chapter 3 on the impact and consequences. What are the opportunities and risks arise on the basis of the given situation for small and medium-sized enterprises? Chapter 4 busy is now in detail, as the title of the book suggests, presented with solutions in the area of niche positioning. What are the possibilities of the Is positioning there? Chapter 5 only practice is devoted to the purely theoretical part. Find examples of companies that have managed to be lastingly successful niche positioning.
Whether entrepreneur, craftsmen, Freelancer, or production. Chapter check-lists included two questionnaires for your company. Firstly an analysis test, if your company is positioned correctly? And a guide to the correct position. Then I would like to give you like insight as I, Konrad Stromeyer, came to the consulting, strategic marketing and niche positioning. The Appendix includes details on my person and a glossary.