And that is to win our Biological Defense reflex to suppress and curiosity. Should I or shouldn’t I? Now or later? At this or another provider? In this respect, well-meaning third party help us because their outstretched hands confidently leads the lagging. Referrers are the link between customary and uncertainty. You lay the stepping stones and make sure the path. That’s why recommended business is so easy to complete. Build a culture of trust the trust formation process is composed of many small mosaic. He needs fairness, clarity, transparency, absolute honesty, reliability and kept a promise. Without reliability no confidence.
So advertising should indeed inspire, but not grossly exaggerate and not to deceive the customer. High employee turnover is a confidence killer. Because familiarity can not be rebuilt if at any Sales visit a new person is displayed or when a new voice on the phone every two months logs. Not confidence certainly also, who countries important customer processes in poor call center agents, play price games, or illegally resold to customer addresses. Positive experiences, however, build up a cushion of confidence.
It can cope with even the occasional disappointment for us. An trust development process takes time though, but that is well spent. By the way: leg hard control costs also. And not only time and money, but above all employee motivation. The important customer-oriented setting lets you Yes decreed himself and not order a real smile. “A bakery saleswoman once said to me: we must be here friendly, we are indeed secretly controlled!” The result: Every customer could be a supervisor – and so he is treated well: with the courtesy and a verkniffenem mouth. Trust but needs rules, but above all travel to the individual development of the responsibility and Self control. Employees who receive no confidence no confidence can reflect the customer. Who feels no confidence but as a customer, is can not confidently access and never trustworthy recommendations. Massive image and sales destroyer are suspicious and disappointed customers. Earned trust, finally connected generates customer loyalty with enthusiasm and excellence. Trust is the beginning of everything. The book on the subject of Anne M. Schuller future trend referral marketing the best sales accelerator of ever BusinessVillage, 2 se. and actual. Edition. 2008, 138 pages, ISBN 3-934424-65-1, 21.80 euros / 39.50 CHF evening seminars ‘Future trend referral marketing’ with Anne M. Schuller 09.10.2008 Munich October 28, 2008 Cologne 29.10.2008 Frankfurt a. M. November 13, 2008 Stuttgart 19.11.2008 Berlin 20.11.2008 Hamburg 09.12.2008 Munich from 18:30 22:00. More info:../seminar-empfehlungsmarketing-semigator.pdf SemiGator exclusive price: 79, net with SemiGator education card: 59, net booking hotline: 0800-50604446, booking e-mail: