Allen Software

Posts Tagged ‘marketing’

Spanish Association

Sunday, April 30th, 2017

The Spanish Association of People in charge of Community (Aerco), defines to community to manager like: that one person in charge or responsible to maintain, to increase and, in certain form, to defend the relations of the company with its clients in the digital scope, thanks to the knowledge of the needs and the strategic expositions of the organization and the interests of the clients. A person who knows the objectives and acts consequently to obtain them. The functions of community to manager according to Aerco are: 1. To listen. To constantly monitor the network in search of conversations on our company, our competitors or our market.

2. To circulate the information internamente. As a result of this listening, it must be able to extract the excellent thing of the same, to create an understandable speech and to be made it arrive at the corresponding people within the organization. 3. To explain the position of the company to the community. Community to manager is the voice of the company towards the community, a positive and abierta voice that transforms the internal language or slang of company in an intelligible language. It responds and it talks actively in all the social means in which the company has active presence or in that excellent mentions take place. It writes articles in blog of the company or other social means, using all the possibilities multimedia to his reach.

And it selects and it shares in addition contained to interest for the community. 4. To look for leaders, as much commits like externally. The relation between the community and the company is sustained in the work of its leaders and people of high potential. Community to manager must be able to identify and to attract these leaders, not only between the community but, and mainly, within the own company. 5. To find routes of collaboration between the community and the company. The majority of managers does not know how the community can help to let grow its company. He is not something that have never used in his race, nor which they have studied in the schools of businesses. Community to manager must show the way to them and to help them to design a clear strategy of collaboration. This profile professional described by Aerco approaches the traditional professional of the information to a great extent. Although, diria that community to manager, is to be information retrieval officer with great knowledge of network Internet, its history, mysteries, functionalities and possibilities. It does not need to be analyst Web and technician in marketing, but to own great dowries of them. An information retrieval officer, expert in the social networks and the present and future of Web 2.0.

SemiGator

Saturday, November 5th, 2016

And that is to win our Biological Defense reflex to suppress and curiosity. Should I or shouldn’t I? Now or later? At this or another provider? In this respect, well-meaning third party help us because their outstretched hands confidently leads the lagging. Referrers are the link between customary and uncertainty. You lay the stepping stones and make sure the path. That’s why recommended business is so easy to complete. Build a culture of trust the trust formation process is composed of many small mosaic. He needs fairness, clarity, transparency, absolute honesty, reliability and kept a promise. Without reliability no confidence.

So advertising should indeed inspire, but not grossly exaggerate and not to deceive the customer. High employee turnover is a confidence killer. Because familiarity can not be rebuilt if at any Sales visit a new person is displayed or when a new voice on the phone every two months logs. Not confidence certainly also, who countries important customer processes in poor call center agents, play price games, or illegally resold to customer addresses. Positive experiences, however, build up a cushion of confidence.

It can cope with even the occasional disappointment for us. An trust development process takes time though, but that is well spent. By the way: leg hard control costs also. And not only time and money, but above all employee motivation. The important customer-oriented setting lets you Yes decreed himself and not order a real smile. “A bakery saleswoman once said to me: we must be here friendly, we are indeed secretly controlled!” The result: Every customer could be a supervisor – and so he is treated well: with the courtesy and a verkniffenem mouth. Trust but needs rules, but above all travel to the individual development of the responsibility and Self control. Employees who receive no confidence no confidence can reflect the customer. Who feels no confidence but as a customer, is can not confidently access and never trustworthy recommendations. Massive image and sales destroyer are suspicious and disappointed customers. Earned trust, finally connected generates customer loyalty with enthusiasm and excellence. Trust is the beginning of everything. The book on the subject of Anne M. Schuller future trend referral marketing the best sales accelerator of ever BusinessVillage, 2 se. and actual. Edition. 2008, 138 pages, ISBN 3-934424-65-1, 21.80 euros / 39.50 CHF evening seminars ‘Future trend referral marketing’ with Anne M. Schuller 09.10.2008 Munich October 28, 2008 Cologne 29.10.2008 Frankfurt a. M. November 13, 2008 Stuttgart 19.11.2008 Berlin 20.11.2008 Hamburg 09.12.2008 Munich from 18:30 22:00. More info:../seminar-empfehlungsmarketing-semigator.pdf SemiGator exclusive price: 79, net with SemiGator education card: 59, net booking hotline: 0800-50604446, booking e-mail:

Moscow Open Institute

Thursday, February 11th, 2016

Company alley SOFTWARE recognized as the best international partner sales ATIZ Innovation book scanners by 2007. Company ATIZ Innovation – one of the first developers of scanning technologies with digital cameras and software provide for post-processing of images has become a world leader in this field. Among the developments that have successfully used in libraries, government agencies, copy shops – book scanners based on digital camera: ATIZ BookDrive DIY, professional digitizer books and ATIZ BookSnap, compact, fast and economical solution. Alley SOFTWARE company, based in St. Petersburg in 1997, develops and implements software and hardware electronic archives, provides stream scanning and input of large volumes of paper documents, as well as consulting services in IT-sphere. Is the exclusive distributor ATIZ Innovation in Russia and CIS countries since 2007. Appearing in Russia and CIS countries, book scanners ATIZ widely known as an inexpensive and high-quality solution for scanning books and other documents stapled, which was confirmed numerous supply both the public and library and educational institutions (the Parliament of Kazakhstan HOZU, library SPBGU them.

Gorky, Federal Institute of Industrial Property (FGU FIPS), Moscow Open Institute of Law (MOYUI) and many others). Brand awareness and the high interest of end-users showed a demonstration of scanners at various library exhibitions (LIBCOM, ARBIKON, Crimea), as well as Conference DOCFLOW, dedicated workflow. Stanislav Kim, CEO of Alley SOFTWARE: "Receiving the title of best international partner ATIZ Innovation gratifying for our company. Book Scanners ATIZ popular abroad and widely used on major projects to digitize books, including Google Book Search; we are happy to make every effort to Russia and in high-tech gadgetry for scanning books used everywhere for the creation of electronic libraries. "

Organization Construction

Tuesday, February 2nd, 2016

Over the past year leading firms exhibit extraordinary activity on telecommunications solutions in the development of technologies for receiving and processing the call (call centers). In the United States and Europe are now a real boom of call centers. This is due to many factors. The main ones are the producer interest in selling call centers (call processing system are typically software, not require a large amount of production capacity and, consequently, bring the maximum profit) and market readiness for implementation. Many overseas companies have felt the need for call centers and telemarketing in connection with the growing competition and increasing demands for service provided by these companies. Thus, the need to implement call centers by the following factors: the need for improve the service call, its culture and quality, as well as the high cost of maintenance of a large number of operators. From the above, revealed two major goals set call centers: a quality improvement service and increase the number of processed calls (more precisely, reducing the number of lost calls) with a decrease in the total number of employees, their manufacturing. Specificity of the contents of a large number of operators at call centers foreign companies is that the return call centers is 3-6 months and is due to savings to reduce the total number of operators in connection with a relatively high wages of unskilled or unskilled workers in the leading countries of the world. Thus, the risk in the organization of the call center in Russia is much bigger, and the reasons for such 'shopping' should be significantly less.