The beginning of web 2.0 strikes something that started in the Decade of the 90 on platforms or web sites, this is the use of images and mainly video, if we are on the topic of online marketing can not help to work with these formats today day so popular, since without them our content appears very poor and of low quality. The image and the video not only draws the attention of the reader who enters our site but also makes it pleasant to view and even expands the information that we find in text format; the integration of these three components, audio, video and text, form a whole that if one of them is missing in a matter of seconds is detected by boaters. The use of the image. One of the main objectives of the image on our site is the visual support to the text in a given context, we can serve as example of what we try to explain, but we must also not forget issues as the dimension of the image, which must be in perfect harmony with respect to the text to which it refers already that if not the visual harmony is you lose. You have a visible image, a photo at least face our on our sites creates greater confidence with boaters and leaves no so cold our site and allows them the peace of mind that the site is made by a particular person of which already have their data and image to communicate if you have doubts about any issue in particular. Some considerations regarding the images are, for example, that you consider copyright and licensing of the images that you use, online you will find sites where you can download images with free right to copyright.