Today one says very in tools and instruments for management and leadership. I find that here a problem of the modern professional life is hidden, where the technology exactly seems to be an end in itself. In many of my courses, I have faced managers who have immense difficulties to leave its ' ' dashboards' ' simply to speak with the people in an understandable language. That is had, in part, for the transference of the abilities and abilities (that it would have to be in the person), for the specific tools and speeches. For example: many say contabils, administrs, markets or economs. When this happens, certainly has something of made a mistake, therefore many led simply do not know these languages and, not to pay mico or to lose the job, they only learn to answer in the universal language: h, h! Now, it for a few seconds imagines that you have left, of the virtual universe and ' ' estratgico' ' falls direct in the exterior reality. What you would make, if noticed the people being unaware of that the future already started? It imagines, of the same one form to try to make the same with the real people that you make for the social nets? What it is that would happen? How to become related with individuals, directly and without tools, kpis, pointers and widgets to hide its real personality? One of the great challenges for the leaders of today is as to communicate objective, without using nothing seno its proper ability and persuasion. Thousands fail in this complex so simple process and at the same time, to influence without being sent the nothing, not to be same itself! The majority is so technological dependent of its network, that it finishes losing the skill to deal with who it is of meat and bone (and soul, dreams etc.) the philosopher Walter Benjamin, said that the modern civilization lost the capacity to count histories, to entertain and to motivate to follow a tradition counting only on the verbal resources.