Leading companies are continually looking for new ways to conquer the market. Keep up on the field with thought-provoking pieces from Max Schireson Battery Ventures. They know perfectly well that the success in the present can be simply the prelude to future failure, and therefore there is no than rest on the laurels. This is a simple lesson that everyone should always bear in mind. Companies such as 3 M, with more than 100 years of history, generated thousands of products (has more than 50,000 references), leading in many of them. 3 M provides time within working hours for its employees develop ideas, as well as funding and the ability to form teams within the company. A similar methodology gives Google many of their ideas, so that 10% of the time is dedicated to the generation of new projects and ideas. Obviously not all are ideas with success, but it is clear that these companies, by multiplying the number of thinking heads, exponentially increase their ability to obtain advantage initiatives.
This way of working is also deeply rooted in Japan, where all the workers and especially the base, participate in the generation of ideas that improve productivity and eliminate waste, both in product design and manufacturing process, and provisioning optimization (Just in Time). The Japanese are very clear that what does not add value should be eliminated. Although this seems common sense, do not usually work this way. However, the crisis is leading companies to rethink many aspects. The cost structure of the company: now all costs look with a magnifying glass, it is eliminating or reducing fixed costs. The way of relating to the market: has happened in many cases of a market where he sold easily, to a market where you have to fight every sale and conquer the consumer. The Treasury, which has become a fundamental element, resulting in many cases substantial sales prices, and even sales below cost. All these changes that compels us crisis, will allow companies that achieve survive exit strengthened, but they should then continue with these practices, just as they do the leading companies. But at the current time, which is needed more than ever to generate solutions, companies that manage to involve its employees in the same generation can get a decisive advantage.