Language can not reflect ethno-cultural components, such as: the geographic realities of the advertising texts – “Vodka Altai, for example, so-called” pretsendentnye “personality – a cigarette” Peter I ; rethinking of sayings and proverbs. 4 For example, “Strike the iron while it is fashionable, in advertising filigree of steel furniture, or” Take care of your teeth from an early age, “in advertising Dental Ltd Studio Spectra . No exception and the name of vodka “On three, as is known in Russia long predpochitayuli Drinking above method. Or “Sloboda – new oil from old recipes,” Sloboda known to form settlements in feudal Russia near the fortified cities, whose residents were exempt from taxes and duties. Use of historicism in the advertisement text is intended to evoke in the minds of buyers for many of them loved the association with the Cossack freemen.

In recent years, actively entered into force on the globalization process, he gets a strong reflection in the cultural sphere. National characteristics in culture and, accordingly, in advertising leveled. Russia is a participant in this process, so its impact has been on it. I would hope that the experience of adopting a Western counterparts, Russian advertisers have not forgotten about the strongest traditions of Russian culture, of great linguistic traditions, and will speak to the audience in a language that she is close and understandable. List literature. Alchuk A. Metamorphosis of the image of women in the Russian advertising / Gender Studies / kcgs.

Stephen Hawking argues that humanity could expose themselves to mortal danger, are actively trying to contact extraterrestrial civilizations (SETI). I have at least 5 reasons to prove that he was wrong. Hawking says that "If an extraterrestrial civilization will fly to visit us, the result is the same as we had when Columbus landed in America, which was inhabited by Native Americans." He argues that extraterrestrial intelligence, simply the research process can destroy us. David Brin, to paraphrase the argument of Hawking says, "All sentient beings are, in fact, the consumers of resources, inventing ourselves new goals, desires and ambitions, with the new level available power. If they want to use our solar system, for which a super, our complaints to them will be no more complaints of ants, protesting against the construction of parking lots. " Better to remain silent that would not attract unwanted alien elements. Several States, has picked up these ideas, as well as eminent scientists added their two cents worth, such as Robin Hanson, Julian Savulescu, as well as Paul Davies and many others. But what I affects the most, what everyone interprets everything differently.

1. If extraterrestrial intelligence would, he would have flown in to us. Fermi paradox, recalled that our galaxy could be colonized many times before. We're on the show late. Secondly, let's take a moment to stop and think about the nature of civilization, which has the potential for interstellar travel. We're talking about a civilization that (1) survive in the technological sense, (2) has at its disposal molecular nanotechnology, radically advanced artificial intelligence, (3) made the transition from biological evolution to digital (believe me, at this level of intelligence will not be on a biological basis, and spare me outdated scenarios civilizations).

These different groups advocate different conceptions of the universe. The theories advocated by the majority groups are well known and very pessimistic, but the theories that defend minorities, are not so well known, and are the only optimistic, so we intend to discuss them in this document. THEORIES: That is, we will refer basically four theories of minorities or four possibilities for an optimistic end to the universe: that of those who believe that the matter-energy is finite, and not believe in the law of conservation of energy . (Theory of the great heresy). The of those who believe that matter-energy is finite, and if you believe in the law of conservation of energy but also believe in the recycling of matter and energy. (Theory of Cosmic Recycling). Of those who believed that all matter-energy is infinite and therefore not interested in the validity or invalidity of the law of conservation of energy. (Theory of the eternal infinity).

The of those who believe that energy-matter has all the possibilities: It is infinite, which is created and recycled. (Theory of the living universe) If either of them is true … The world will not have a bad end. These theories optimistic minorities have common ground, namely space and time are infinite and eternal. The rest of the universe, or matter and energy is an amorphous, three-dimensional set. About as likely to have the visible universe or the set of matter-energy known, said that some people claim that it can be flat or may even be well-known shapes of objects such as saddles, helmets areas, funnels , threads, horns, others believe that the most reasonable is to be amorphous or like a cloud or perhaps, as irregular as a roasted corn, what if we are convinced that it should be three-dimensional and somewhat irregular.