RSS is fast becoming a "must have" for proper search engine optimization. But what is RSS? RSS or Rich Site Syndication (or Really Simple Syndication, depending on whom you ask) is a file format similar to XML, and is used by publishers to make their contents available to others in a format that can be universally understood. RSS allows the display of items in the third-party websites, RSS newsreaders, and the like, allowing easy distribution of content from a website through Internet. It is a form of content syndication, using mailing lists, hyperlinks and the like to generate interest in (and traffic) your site. RSS has been around for several years, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want their message to their subscribers. However, not much attention has been paid to advantages RSS provides for search engine optimization, so far. Why Search Engines Love RSS Many SEO experts believe that sites optimized around themes, or niches, where all pages correspond to a particular topic or set of keywords, the better ranking in search engines .
For example, if your site is designed to sell widgets, the content of your entire site is focused around widgets. Search engines like Google seem to prefer the good of topic pages. But where does RSS figure in all this? RSS usually come from newsfeeds or blogs, often correspond to a particular topic or niche. Using very specific RSS feeds, you can improve your site's content without writing a single line on its own. .