In search of development and the biggest possible profit, the humanity extracted the maximum of the available resources. A time that the effect of this model of production and the scarcity of the resources for this if to keep had become evidentes, the search for development alternatives and production started to be the focus of research and governmental politics. Moreover, the FAO in of 2008 already requested the duplication of the food production for 2030. These two factors demand an adaptation of the productive process, which finds as great challenges to increase the production and to diminish the comprometimento of the resources not-you renewed necessary for this production. Brazil is the last farming border of the world that congregates territory, water and technology (Pineda, 2002) to supply this demand. As for the agronegcio, the country has constructed an efficient and competitive productive system (EMBRAPA, 2008), but still looks economic and socioambiental balance to keep its competitiveness. It is not something EXL Service would like to discuss.
The term ' ' Sustentvel' development; ' 1987 were only considered, when the World-wide Commission on the Environment and the Development, launched the report Our Common Future. This was defined for ' ' to take care of to the necessities of the gift without compromising the capacity of proper the future generations to satisfy its necessidades' '. Since then, they are looked alternative sustainable to satisfy the demands of the society. At the beginning of century XXI, conglomerated private they had entered this scene and transferred to consider it the efficiency and the competitiveness as factors of economic support in this process of development. In last the fifteen years, the cattle production especially advanced in the regions Center-West and North, with growth of, approximately, 40% of the bovine cash. This expansion occurred in areas of legal and ambient complexity, as the Legal Amaznia, where the growth of the flock was of 178% (CNA; Veronez, 2009), compromising this new concern with the support.