messestand.de shows the targeted and personal sales approach is one of the main advantages of a fair participation Advisor eight tips for the combination of online and offline actions at the booth. This aspect is supported by the digitization of communication but increasingly through interactive content. A connection between the online and offline communication is becoming increasingly important for the trade fair participation as a result. Online content are becoming increasingly important for a successful trade fair participation as an offline event. What steps there are to follow, shows the Advisor of messestand.de.
Already with the statistics about the fair-DNA messestand.de has made it clear how important is mobile marketing for measurement. Through the increasing and growing range of mobile devices such as Smartphones or Tablet-PC BBs, the use of digital items is a way to effectively and successfully make the trade fair appearance and put the customer experience with simple interfaces at the heart. During the trade fair organizers already with digital Site plans or E-tickets made the connection, many exhibitors are still skeptical. Concerns, to insert a digital booth concept, because often there is fear of expensive interfaces such as terminal systems are often too big. But even small compounds such as Tablet PCs, or QR codes enough to build a bridge.
In the setting of a common objective is the main task. The red thread shown with uniform content, prepared for the respective medium. Only with a combination of all the measures, the connection can work online and offline. The core message must be sent for each contact. The opportunities to find suitable interfaces for interactive content, are numerous. They range from QR-codes in applications up to monitors and terminal systems. It must be inserted but not always a complex Terminal system for the fair, but also a compact Tablet PC can suffice. By means of steles, this mobile device to a central point can be at the booth and already with small funds convey lots of information. Interactive product presentations and price lists can be obtained and Newslettereintragungen as well as catalog orders can trigger. Also monitors can easily be retrofitted by brackets. Many fair systems provide ways to retrofit these brackets and insert so that, depending on the need. But even the use of Web-to-print applications such as the QR code to augmented reality applications is possible. Since over 50% of sold phones of smartphones, this information can be obtained by a majority of the visitors. In eight steps, the messestand.de Advisor shows what steps need to be considered. You get the Advisor as usual in the messestand.de Download Center.
And that is to win our Biological Defense reflex to suppress and curiosity. Should I or shouldn’t I? Now or later? At this or another provider? In this respect, well-meaning third party help us because their outstretched hands confidently leads the lagging. Referrers are the link between customary and uncertainty. You lay the stepping stones and make sure the path. That’s why recommended business is so easy to complete. Build a culture of trust the trust formation process is composed of many small mosaic. He needs fairness, clarity, transparency, absolute honesty, reliability and kept a promise. Without reliability no confidence.
So advertising should indeed inspire, but not grossly exaggerate and not to deceive the customer. High employee turnover is a confidence killer. Because familiarity can not be rebuilt if at any Sales visit a new person is displayed or when a new voice on the phone every two months logs. Not confidence certainly also, who countries important customer processes in poor call center agents, play price games, or illegally resold to customer addresses. Positive experiences, however, build up a cushion of confidence.
It can cope with even the occasional disappointment for us. An trust development process takes time though, but that is well spent. By the way: leg hard control costs also. And not only time and money, but above all employee motivation. The important customer-oriented setting lets you Yes decreed himself and not order a real smile. “A bakery saleswoman once said to me: we must be here friendly, we are indeed secretly controlled!” The result: Every customer could be a supervisor – and so he is treated well: with the courtesy and a verkniffenem mouth. Trust but needs rules, but above all travel to the individual development of the responsibility and Self control. Employees who receive no confidence no confidence can reflect the customer. Who feels no confidence but as a customer, is can not confidently access and never trustworthy recommendations. Massive image and sales destroyer are suspicious and disappointed customers. Earned trust, finally connected generates customer loyalty with enthusiasm and excellence. Trust is the beginning of everything. The book on the subject of Anne M. Schuller future trend referral marketing the best sales accelerator of ever BusinessVillage, 2 se. and actual. Edition. 2008, 138 pages, ISBN 3-934424-65-1, 21.80 euros / 39.50 CHF evening seminars ‘Future trend referral marketing’ with Anne M. Schuller 09.10.2008 Munich October 28, 2008 Cologne 29.10.2008 Frankfurt a. M. November 13, 2008 Stuttgart 19.11.2008 Berlin 20.11.2008 Hamburg 09.12.2008 Munich from 18:30 22:00. More info:../seminar-empfehlungsmarketing-semigator.pdf SemiGator exclusive price: 79, net with SemiGator education card: 59, net booking hotline: 0800-50604446, booking e-mail: