Today, the Russian advertising market is viewed quite a serious problem with the quality and effectiveness of advertising. Most likely, this is due to the large annual recruitment market with new advertising agencies, employees are not enough qualified and have substantial experience in the advertising industry. Thanks to these firms Russian advertising has significant losses during the time of development, the accumulation of positive experiences and increasing the budget of the advertising market. During the existence of the Internet in Russia was not created by any Internet resource that would allow us to collect and systematize the common experience of marketing and advertising agencies. Just the opposite, none of the representatives did not wish to share the negative experience of the advertising firm, he represents a positive nuances carefully hidden. This is understandable because this is a corporate secret, but if you delve into this issue and drew on past decisions, we can avoid future mistakes that are usually accompanied by huge losses.
If the Russian market players pull advertising major cities, with regional advertising, things got much worse. Here, every now and advertising production companies that create tangible promotional product, rather than information management. Ie regional agencies offer already finished goods or service as a shield or ads in newspapers, advertising text and design of the customer or as a free (for low wages), an application to purchase advertising space. Advertising campaigns are not computed, and the market is not analyzed. Hence, a huge budget, attracted to the advertising and low efficiency. Tver Region is one of the closest regions to Moscow, but by no means the most successful. Advertise it has developed long and not very significant.
He has a sufficient number of television channels, newspapers, billboards of outdoor advertising and other things. But the economic situation in the region still falls short of its goals. The fact that many entrepreneurs Tver, Tver Oblast and the city Kimry in particular pinning great hopes on advertising in the beginning (and in the process) of their business, but do not get the desired result from a particular agency are disillusioned with advertising and looking for other methods, wasting time and money. Of course, it is clear that in itself is not advertising can be an "improvers" of business, and its success depends on many other of its sides. But in the Tver region is a little who are interested in, and not all know about it. To be continued
Many companies now have a panic. As the potential market for goods and services, management of companies trying to cut costs. And this is the right move! In order to successfully survive the complex economic times to cut funding for any program. In particular those that are not linked directly to production and sales. Why not reduce the cost of production, and marketing products? It's very simple! This is the fundamental mechanisms of functioning of any business. If you stop producing products or perform services, the company simply will not have the external resources for profit. Once the finance company will be depleted, it will be forced to sell their property.
What next? Obviously no good! On the other hand can reduce the cost of sales related to advertising and marketing activities. Why? During the difficult economic situation, the fight for customers is becoming stronger. Magnified the competition! In such a situation by no means impossible to reduce the extent of marketing activities and reduce them. Another thing that should reevaluate some of the marketing plans. Perhaps if you had not previously used by marketing services from outside, it is worth thinking about them.
It may be necessary transfer management of the advertising company to another firm. Requires an extremely effective marketing! Only in this way and not otherwise possible to continue the development, when all around were losing money! Properly thought-out marketing strategy can increase sales by 70 percent or more! In fact, the crisis should be seen as an opportunity. The crisis brings not only a danger. It opens up new markets. Company management will have to seek new ways to increase sales. Of course, most people panic and start to systematically look for opportunities Such a huge number of opportunities in marketing, using them, you can greatly increase sales of products or services. During the crisis is to analyze all past marketing strategy. Perhaps we should make a re-branding and corporate identity change. In addition more attention should be draw on the naming and slogans used by the company. Right now you have the opportunity to change things radically. Today, when so required, you can get new opportunities to increase sales. Such opportunities can be searched independently, using its service marketing. But as practice shows much better instruct how to search for new marketing opportunities for professionals who work exclusively in the field of marketing. These professionals have devoted themselves to marketing and understand its nuances. They will be able to "fresh" eyes to look at marketing your company. Come up with great marketing texts that will be work for you. It is only necessary to find such experts.
All politicians live off our taxes, they live happy and can look for the common dedicated their existence to an unwise position, intended to disqualify each other to prosper to progress in the Organization to which they belong and pay to which homage submissive even renouncing their own ideas, beliefs and philosophy in favour of improving within the party, is an organization in which many come from very young without having gone through civil society or as they call it, do not pass through private occupationally talking about life, which makes his alienation from the society you claim to represent is every day more big, so it is not surprising that people declare apolitical do not feel identified with beings who live in a separate, very closed world where only a few enter. Entering politics requires a waiver of privacy but I suspect that it is worthwhile, because there are many people that test the politics bug, do great contacts which then in your party when you dispense with your abilities can be one place in a well paid Board of Directors, without passing through the inem, that site uncomfortable where only serve you a very specific hours a day, where you are only considered a number should not be taken into consideration too, because after all the bureaucracy it dims everything. Real-world will on the one hand and politicians are on the other they are in the Olympus of the bureaucrats, while people that is alien to the political parties, continues its quiet existence, politicians instead are always outstanding mobile, of the orders of party internal committees, internal discipline and decisions of a third party who always is up organizing everything. Parties are closed organizations similar to a cult where consciousness, internal dissonance, or the contribution of ideas outside commissions where requested them to improve this elefantiasica machine, called a political party is not supported. The lack of different minds within parties make thinking within the Organization reason for internal discrepancy and always just kicking out the different, each day more closely resemble a cult where all blindly obey the leader and when it loses power always there is someone willing to thrive to occupy his post and mark your pattern of behavior and choose your computer by removing those who before were there to send and surrounding yourself with loyal people who think the bases matchFinally and after policy is the elegant way to live without working hard.