Deception: Describes the grief suffered by citizens on the heartbreak they cause the leaders who helped elect her vote. Is directly proportional to the muddy committed by the rulers. It is widespread in most cities and towns in Colombia. iew. Disappointment: There are lessons that are received through bitter experience. Like, for example, trust that the candidate will fulfill its promises and face the stark reality that some of this, end of period does not occur. Splurge: excessive spending of money and other resources in election campaigns, resulting in curiosity and fear. Curious to know the candidates where they get those resources and fear due to the suspicion that after are the same people who, via one-sided contracts, must pay those inflated costs. Malice: a downturn in mood due to successive and successive disappointments usually a counselor unfortunate for voters.

When you decide to vote for normally despite any candidate other than the friends of those who were the cause of frustration. Results in most cases: the cure is worse than the disease. Money: The most important resource in an electoral campaign. His lack often results desertions, reverse, turn, disbanded and loneliness. Its possession is a guarantee of solid agreements, changing preferences, propaganda abundant, generous references in some media and also attracts other valuable resources in the electoral process. Ramble: what some candidates make when they speak in public: To speak or write without fixed and determined purpose. Most government programs are well written, but how badly they are exposed certain applicants. He is a doubt whether one actually participated, albeit minimally, in their preparation.

Docility: Characteristics of some citizens who have mortgaged their ability to decide with a chief and only vote for one candidate for whom they are instructed but the heart, reason and conscience are additional suggestions. The glossary this issue is much wider but the words of Professor Choles conditioned me to look just words with the letter D. And yet, for reasons of space are left out some terms, including: Delay, hopelessness, disappointment, wasted … I just hope to follow closely the reading of “electoral Practical Handbook” and listen to new phrases from my teacher to share with you other words involved in the broad and lush terrain of democracy.

Influence Situation

It is not recommended that the Crisis committees are led by highly emotional people who confuse aggressive action with effective action. These people can neither act as spokespersons because it is easy to make them lose control and make mistakes all the time. How many times repeats the story of managers or aggressive directors carried out a series of bold moves of reaction that confer them a great apparent power and control over their adversaries. But this is momentary, since they are acting rashly and with great emotional force of enemies who then join. Be permanently reacting makes that a company and its employees are exhausted, until inevitably they can not more.

We must ask the following question: what sense be frantically reacting if ever we have control of the situation? Why always we we have to react to the facts rather than direct them? The answer is simple: we have a wrong idea of power. In the handling of a crisis situation, where the company has to act immediately, strategic thinking has to prevail even over reason and emotion to have power. The essence of power is the ability of keep the initiative to achieve that others react to our actions, achieve that the adversaries are kept always on the defensive. This will enable us always manage the agenda, have the power and control of the subjects of public debate. To me cost me many experiences understand this lesson: we must learn to master the emotions and not acting under the influence of anger in crisis situations, when the libel and slander are obvious and outrageous sometimes in a smear campaign. The theme of the strategy is complex but fascinating and captivating. We can not pretend to design effective communication programs without considering these elementary principles. If we understand the dirty campaigns or attacks media as war actions and act with cunning and intelligence, a crisis situation can become a wonderful opportunity to make a relaunch of the image of our company.