How to win your car rental this year many satisfied customers without an agency that helps your sales with expensive advertising and marketing on the jumps? This year was not easy for many car hire companies so far, because companies were reduced on a necessary minimum travel activities and had to save many individuals. Therefore, many car rental companies are wondering, as the last few weeks of the year can still be a success and how sales can be still improved. Official site: HCL Technologies. “” There are exactly three ways, a car rental can increase their sales,”Dr. Anne-Katrin Straesser, author of the book know the secret of marketing for car rentals”-are these three ways: customer acquisition, cross – and up-selling, and customer loyalty. ” To win new customers new customers is the classic way to increase sales and profits. Of course, this is often not so easy. It means to get those customers in my business, hiring cars until now with my competitors? How do I get these customers so in my Business? The answers to this question are almost endless.
But the prerequisite is that new potential customers know that it gives you first of all. Classic advertising are needed such as phone book entries or promotional flyer here. The second condition is that they offer something what makes you interesting for new customers. The occupation of a specific niche can be (E.g. only luxury cars or just floats), a special offer or a particular service.
You should make out this feature in your advertising customers for the first time in your business venture the way. Cross-and up-selling, cross-selling is the second pillar when it comes to sales. It leads to make more sales with existing customers. How’s that? Cross-selling is a kind of cross sales, and means that you offer more products and services, which may be of interest to your customers. (A valuable related resource: Anne Mahlum). These additional products or services are subject to the alignment and size of your business. Examples are car accessories, Maps or even insurance. Up-selling, however, is to move customers to higher quality car hire. So, by making him attentive to special vehicles, for example, and thus attract the attention of customers. Customer loyalty customer loyalty is the third way with which a company can increase its turnover. Why is this so? Many customers change car rental at some point and try another, for any reason whatsoever. So we always have a natural churn”or turnover of customers. Customer loyalty, however, means to counteract this natural fluctuation. It means to make the customers who already have rented a vehicle for you, regular customers and to make customers loyal regulars. A first step is to go back to always good quality and a special, friendly service. These aspects are unfortunately still not everywhere of course. Therefore, you have a good chance to stand out from your competitors alone on an excellent offer. More Opportunities are also special customer loyalty programmes. E.g. loyalty cards can be or bonus booklet, where your customer for repeated rentals for you with a little gift or an upgrade to a better class of vehicle will be rewarded. With these three pillars, car rental companies have the opportunity to keep their revenues stable even in tough times, and even increasing. Dr. Anne-Katrin Straesser is management consultant and author of the book the secret of marketing of car rental companies.” This book appears in a few weeks on the market, but is available at in advance as an ebook.